Chapter 1           Understanding Persuasion: Thinking Like a Negotiator

Argument  

What Makes an Argument?  

The Uses of Argument  

Debate  

Moving from Debate to Dialogue  

Dialogue  

Deliberation  

Deborah Tannen, “Taking a ‘War of Words’ Too Literally”  

Sample Arguments for Analysis  

Michael Lewis, “The Case Against Tipping”  

* Catherine Rampell , “ A Generation of Slackers? Not So Much” 

Exercises    

Chapter 2          Reading Arguments: Thinking Like a Critic                                                      

Why Read Critically?  

Preview the Reading  

Skim the Reading  

Sample Argument for Analysis  

Henry Wechsler, “Binge Drinking Must Be Stopped”  

Consider Your Own Experience  

Annotate the Reading  

”Binge Drinking Must Be Stopped”  

Summarize the Reading  

Analyze and Evaluate the Reading  

Argue with the Reading  

Create a Debate and Dialogue Between Two or More Readings  

Sample Argument for Analysis  

Froma Harrop, “Stop Babysitting College Students” (student essay)  

Construct a Debate  

Sample Arguments for Analysis  

Kathryn Stewart and Corina Sole, “Letter to the Editor” from the Washington Post 

James C. Carter, S. J., “Letter to the Editor” from the Times-Picayune  

Deliberate About the Readings  

Look for Logical Fallacies  

Exercises    

Chapter 3           Finding Arguments: Thinking Like a Writer                                                      

The Writing Process  

Finding Topics to Argue  

Developing Argumentative Topics  

Finding Ideas Worth Writing About  

Refining Topics  

Sample Student Argument for Analysis  

Stephanie Bower, “What’s the Rush? Speed Yields Mediocrity in Local Television News”(student essay)  

Exercises    

Chapter 4           Addressing Audiences: Thinking Like a Reader                                               

The Target Audience  

The General Audience  

Guidelines for Knowing Your Audience  

Adapting to Your Readers’ Attitudes  

Sample Arguments for Analysis  

Derrick Jackson, “Let’s Ban All Flavors of Cigarettes”  

Gio Batta Gori, “The Bogus ‘Science’ of Secondhand Smoke”  

Danise Cavallaro, “Smoking: Offended by the Numbers” (student essay)  

Choosing Your Words  

Exercises     

Chapter 5           Shaping Arguments: Thinking Like an Architect                                               

Components of an Argument  

Sample Argument for Analysis  

Clara Spotted Elk, “Indian Bones”  

Analyzing the Structure 

Sample Argument for Analysis  

Ron Karpati, “I Am the Enemy”  

Analyzing the Structure  

Two Basic Types for Arguments: Position and Proposal Arguments   

Sample Position Argument for Analysis 

Sample Proposal Argument for Analysis  

                   Narrative Arguments  

Sample Narrative Argument  

Jerry Fensterman, “I See Why Others Choose to Die”  

Analyzing the Structure  

Analyzing the Narrative Features  

Exercises    

How Much Evidence Is Enough?  

Why Arguments Need Supporting Evidence  

Forms of Evidence  

STUDENT SAMPLE:

Kari Peterson, Student Paper

Different Interpretations of Evidence  

S. Fred Singer, “Climate Realism”  

Some Tips About Supporting Evidence  

Sample Argument for Analysis 

Arthur Allen, “Prayer in Prison: Religion as Rehabilitation” (student essay)  

Exercises    

The Toulmin Model   

Toulmin’s Terms  

Sample Arguments for Analysis  

Steven Pinker, “Why They Kill Their Newborns”  

An Analysis Based on the Toulmin Model  

Michael Kelley, “Arguing for Infanticide”  

Sample Student Argument for Analysis  

Lowell Putnam, “Did I Miss Something?” (student essay)  

Exercises    

Chapter 8               Using Visual Arguments: Thinking Like an Illustrator                                                                     

Common Forms of Visual Arguments  

Analyzing Visual Arguments  

Editorial or Political Cartoons  

Them” Cartoon  

News Photographs  

Ancillary Graphics: Tables, Charts, and Graphs  

Numerical Tables  

Sample Student Argument for Analysis 

Lee Innes, “A Double Standard of Olympic Proportions” (student essay)  

Exercises    

Chapter 9           Researching Arguments: Thinking Like an Investigator                                  

A Search Strategy  

Sample Entries for an Annotated Bibliography  

Locating Sources  

Evaluating Sources  

Taking Notes  

Drafting Your Paper  

Revising and Editing Your Paper  

Preparing and Proofreading Your Final Manuscript  

Plagiarism  

DOCUMENTATION GUIDE: MLA and APA Styles  

PART TWO: Thematic Readings 

CHAPTER 10: Advertising and Consumerism

Joseph Turow, The Daily You

*Jennifer Baumgartner, It’s All in the Details

Micahel Levine,  Branded World: The Success of the Nike Logo

*Laura Gottesdiener, Disturbing Trends in Junk Food Advertising for Children

READING THE VISUAL: Bump 

Charles A. O”Neill, The Language of Advertising  

Sample Ads and Study Questions  

Glenn Sacks and Richard Smaglick, Advertisers, Men Are Not Idiots

CHAPTER 11: Gender Matters           

 Mary Pipher, Saplings in the Storm

* Douglas Quenqua, Muscular Body Image Lures Boys Into Gym, and Obsession

READING THE VISUAL:  NEDA ad and BOSS ad

Leslie Marmon Silko, In the Combat Zone

Kay Hymowitz, Child-Man in the Promised Land

*Wendy Shanker, Strong Enough

*READING THE VISUAL: Women in Combat

*Hanna Rosen, The End of Men?

*Philip N. Cohen, Still a Man’s World

.

*Chapter 12: Moral Quandaries in Medicine

*Daniel Callahan, Sherwin B. Nuland, The Quagmire

*David H. Freedman, Survival of the Wrongest

*Colton Wooten, A Father’s Day Plea To Sperm Donors

*Joseph S. Roth, Encourage the Golden Rule for Organ Donations, Transplant Coverage

*Guatam Naik, A Baby, Please. Blond, Freckles -- Hold the Colic

*Dick Teseri, What You Lose When You Sign That Donor Card

*Steve Lopez, Chorus of Voices Grows Stronger for ‘Death with Dignity’

*Ben Mattlin,  Suicide by Choice? Not So Fast

CHAPTER 13: Issues in Higher Education 

Ronald D. Liebowtitz, Diversity: The Value of Discomfort

*Paul Stoller,  My Struggles With Anti-Intellectualism

*Steve Gunderson, For Profit Colleges—A Sneaky Scam or Saving Grace?

Charles Murray, What’s Wrong with Vocational School?

*Megan McArle,  Is College a Lousy Investment?

Alicia Shepard,  “A’s for Everyone!”

Reading the Visual: Passive Activism Ideal 

Nicholas Handler, The Post-Everything Generation

CHAPTER 14: Race and Ethnicity

Amatai Etzoni, Leaving Race Behind

*Sara Inés Calderón . Why Latinas Aren’t Allowed to Get Angry

READING THE VISUAL: Chief Wahoo 

*Nicholas K. Peart, Why Is the N.Y.P.D. After Me?

*Bruce Maiman, Arizona's Immigration Law is Not Racist

Francie Latour, Welcome to the Dollhouse

*Glenn Loury, Is He One Of Us? Reflections on Identity and Authenticity

CHAPTER 15: Riding the Economic Roller Coaster

Anya Kamenetz, Generation Debt

*Reading the Visual: Food Bank line

Ed Schipul, Millennials’ Heads Under a Rock

James Livingston, It’s Consumer Spending Stupid

Danile Akst, Saving Yourself

*Derk Thompson, Are Student Loans Destroying the Economy?

Kevin O;Donnell, Why Won't Anyone Give Me a Credit Card?

Reading the Visual: Images from the Great Recession (photos)

Katy Read, Regrets of a Stay at Home Mom

CHAPTER 16: Our Lives Online

Nicholas Carr, Is Google Making Us Stupid?

*Louis Rene Beres,  A Core Anxiety: Fear and Trembling on the Social Networks

*Andrew Lam, I Tweet Therefore I Am: Life in the Halls of Mirrors

*Sherry Turkle, The Flight From Conversation

*Jessica Helfand, My Facebook, My Self

*Reading the Visual: The Numbers Don’t Lie

*Taff Brodesser-Akner, Facebook, the Mean Girls, and Me

*Robin Dunbar, You Gotta Have (150) Friends

*dana boyd, Streams of Content, Limited Attention

Chapter 17:  Family Values?

*Stephanie Coontz, Five Myths about Marriage

Reading the Visual: Cartoon

* Andrew Sullivan, Why Gay Marriage is Good for Straight America

*W. Bradford Wilcox, Tie the Knot

K*ate Stone Lombardi, ,Who Are You Calling a “Mama’s Boy?” 

R*ichard Fabrizio, Being a Dad is Fun, but Nothing Like a Mom

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