9781422177808

The Design of Business: Why Design Thinking Is the Next Competitive Advantage

  • ISBN 13:

    9781422177808

  • ISBN 10:

    1422177807

  • Format: Hardcover
  • Copyright: 10/13/2009
  • Publisher: Perseus Distribution Services

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.

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