9781591841074

"Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction - not by throwing resources wildly at every potential innovation, but by moving forward with precision, courage, and smart timing."--BOOK JACKET.

Geoffrey A. Moore is the author of four bestselling business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.

Acknowledgments

vii

Preface: What This Book is About and How it Came to be

xiii

PART ONE: FOUNDATIONAL MODELS

1

(56)

The Economics of Innovation

5

(8)

Innovation and Category Maturity

13

(16)

Cisco's Product Portfolio

20

(9)

Innovation and Business Architecture

29

(28)

Cisco's Business Architecture

49

(8)

PART TWO: MANAGING INNOVATION

57

(144)

Types of Innovation

61

(12)

Managing Innovation in Growth Markets

73

(37)

Cisco Innovating in Growth Markets

100

(10)

Managing Innovation in Mature Markets

110

(58)

Cisco Innovating in Mature Markets

159

(9)

Managing Innovation in Declining Markets

168

(24)

Cisco Innovating in Declining Markets

183

(9)

Managing Innovation in Your Enterprise

192

(9)

PART THREE: MANAGING INERTIA

201

(60)

Extracting Resources from Context

209

(26)

Cisco and Core/Context Analysis

226

(9)

Repurposing Resources for Core

235

(21)

Cisco and Resource Recycling

248

(8)

Managing Inertia in Your Enterprise

256

(5)

Glossary

261

(14)

Index

275

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Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

1591841070

Summary

Author Biography

Table of Contents

Supplemental Materials