Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
Data-First Marketing How To Compete and Win In the Age of Analytics
Data-First Marketing How To Compete and Win In the Age of Analytics
- ISBN 13:
9781119701217
- ISBN 10:
111970121X
- Edition: 1st
- Format: Hardcover
- Copyright: 09/16/2020
- Publisher: Wiley
Free Shipping On Every Order
List Price $25.00 Save $0.87
This is a hard-to-find title. We are making every effort to obtain this item, but do not guarantee stock.
We Buy This Book Back!
.svg "Free Shipping On Every Order"){kind=icon}
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics.
Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation.
Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
