9780470169650

Dalrymple's Sales Management: Concepts and Cases, 10th Edition

  • ISBN 13:

    9780470169650

  • ISBN 10:

    0470169656

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 12/01/2008
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e byCron and DeCarlo introduces the reader to the issues, strategies andrelationships that relate to the job of managing an effective salesforce. With a lively and engaging style, this book places emphasis ondeveloping a sales force program and managing strategic accountrelationships. With additional information on team development,diversity in the work force, problem-solving skills, and financialissues, this title provides a complete guide for taking student pastthe classroom and into a future career in sales management.

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