9780770435608

The Customer Rules

  • ISBN 13:

    9780770435608

  • ISBN 10:

    0770435602

  • Format: Hardcover
  • Copyright: 03/05/2013
  • Publisher: Crown Business

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Former COO of Walt Disney World distills essential rules for winning and keeping customers--and growing profits in the process--by delivering superior service. Drawing on his more than 40 years in the hospitality industry, Cockerell not only shows why the customer always rules, but also how to serve customers with such consistency, integrity, creativity, and sincerity that they'll never want to do business with anyone but you.

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