A Crowdfunder's Strategy Guide Build a Better Business by Building Community
A Crowdfunder's Strategy Guide Build a Better Business by Building Community
- ISBN 13:
9781626564084
- ISBN 10:
1626564086
- Format: Paperback
- Copyright: 09/14/2015
- Publisher: Berrett-Koehler Publishers
List Price $19.95 Save
TERM | PRICE | DUE |
---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
List Price $19.95 Save $3.66
Usually Ships in 24-48 Hours
We Buy This Book Back!
Free Shipping On Every Order
List Price $19.95 Save $0.70
Usually Ships in 3-5 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.