9780131133228

Critical Thinking in Consumer Behavior : Cases and Experiential Exercises

  • ISBN 13:

    9780131133228

  • ISBN 10:

    0131133225

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/01/2004
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Designed to be used alone or as a FREE supplement TO ANY core texts in consumer behavior.This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package FREE with Solomon's Consumer Behavior text use ISBN 0131850563 or to package FREE with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other FREE package ISBNs-contact your Prentice Hall representative.

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