9780765620521

Crisis Communication: Theory and Practice

  • ISBN 13:

    9780765620521

  • ISBN 10:

    0765620529

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 03/15/2010
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

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