The purpose of this handbook is to provide marketing master's level students and intelligent practitioners in the hospitality industry with a major reference and resource book on key topics and exemplary practices in various facets of strategic management. This state-of-the-art book approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars will make original contributions to this handbook with the inclusion of senior level executives input, insights, and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook will blend cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigor and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.