"This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try." Tim Berry,Founder and CEO, Palo Alto Software Creators of the Worldrs"s Most Popular "Bruce Barringer and Duane Irelandrs"s new book,Whatrs"s Stopping You?is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. hellip; This book is much-needed and long overduehellip;. The value ofWhatrs"s Stopping You?is that it effectively debunks the false premises that too often preclude acts of business start up.Whatrs"s Stopping You?is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneurrs"s bookshelf." Jeffrey G. Covin, Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana "Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. InWhatrs"s Stopping You?,Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams." Jeffrey R. Cornwall, The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee "Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the mythrs"s fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn fromWhatrs"s Stopping You?" Sarah Schupp, Founder/CEO, University Parent Media, Boulder, Colorado "Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Irelandrs"s book provides a ls"voice of reasonrs" and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainableand that you should celebrate your accomplishments every step of the way." Jan Stephenson Kelly, Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business-Now! bull;Get past the myths that keep you from making the leap bull;Gain the practical skills and confidence you need to succeed bull;Quickly evaluate business ideas and pick a winner bull;Launch your company and watch it grow and profit Build the business yours"ve always dreamed of! Take control of your future and achieve the breakthrough success thatrs"s only possible when yours"re working for yourself. You can do itand this book will show you how. Forget the myths that have been standing in your way. You donrs"t need to be rich. You donrs"t need ext