9780534507541

Copywriting for the Electronic Media A Practical Guide

  • ISBN 13:

    9780534507541

  • ISBN 10:

    0534507549

  • Format: Paperback
  • Copyright: 07/09/1997
  • Publisher: Wadsworth Publishing

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This text helps students learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

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