9780495411178

Copywriting for the Electronic Media A Practical Guide

  • ISBN 13:

    9780495411178

  • ISBN 10:

    0495411175

  • Edition: 6th
  • Format: Paperback
  • Copyright: 01/03/2008
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $265.99 Save

Free Shipping Free Shipping On Every Order
In Stock Usually Ships in 24 Hours.

Summary

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Author Biography

Read more

Table of Contents

Read more

Write a Review