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Contemporary Visual Merchandising And Environmental Design

by: Diamond, Jay; Diamond, Ellen

Contemporary Visual Merchandising And Environmental Design

by: Diamond, Jay; Diamond, Ellen

ISBN 13:
9780131730038
ISBN 10:
0131730037
Edition: 4th
Format: Paperback
Copyright: 01/01/2007
Publisher: Pearson College Div
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Summary

This new Fourth Edition offers a comprehensive overview of visual design and display as well as two new chapters: Display Windows as Settings for "Consumer Theater," written by Amy Meadows, Visual Marketing Manager for Marshall Field's, now a part of Macy's North. Promotion's Other Components: Advertising, Special Events, and Publicity.

Preface

xxi

Acknowledgments

xxiii

The Visual Merchandising Concept in a Contemporary Environment

(20)

Learning Objectives

(1)

Introduction

(2)

The Visual Merchandiser's World

(2)

Department Stores

(1)

Specialty Chains

(1)

Freelancers

(1)

Creating Effective Visual Presentations

(1)

The Components of Visual Merchandising and Facilities Design

(4)

Store Design

(1)

Mannequins

(1)

Props and Materials

(1)

Lighting

(2)

Graphics and Signage

(1)

Point of Purchase

(1)

Sound Usage

(2)

Visual Merchandising and Store Design Websites

(1)

Other Factors in Visual Merchandising

(2)

Budgeting

(2)

The Safety Factor

(1)

Careers in Visual Merchandising

(1)

Trends in Visual Merchandising

(1)

Terms of the Trade

(1)

Chapter Review

(1)

Key Points in the Chapter

(1)

Discussion Questions

(1)

Case Problems

(1)

Case 1

(1)

Case 2

(1)

In the News

(1)

The Know--It--All

(1)

Internet Exercises

(1)

Exercises and Projects

(2)

Planning and Developing Visual Presentations

(18)

Learning Objectives

(1)

Introduction

(1)

Department Store In-House Visual Departments

(3)

The Lord & Taylor Approach

(1)

Ongoing Visual Tasks

(1)

Centralized Visual Merchandising

(6)

The Total Centralized Visual Plan

(2)

Alternate Central Visual Merchandising Plans

(1)

Freelance Arrangements

(1)

Terms of the Trade

(1)

Chapter Review

(1)

Key Points in the Chapter

(1)

Discussion Questions

(1)

Case Problems

(1)

Case 1

(1)

Case 2

(1)

In the News

(1)

Internet Exercise

(1)

Exercises and Projects

(2)

Facilities Design: Exteriors, Interiors, and Fixturing

(22)

Learning Objectives

(1)

Introduction

(1)

Exteriors

(2)

Traditional Storefronts and Window Structures

(4)

Parallel-to-Sidewalk Windows

(1)

Corner Windows

(1)

Open-Back Windows

(1)

Angled Windows

(1)

Arcades

(1)

Islands

(1)

Windowless Windows

(1)

Circular Windows

(1)

Shadow Box Windows

(1)

Architecturally Unique Entranceways

(1)

Interiors

(2)

Fixturing

(4)

Floor Cases

(1)

Wall Cases

(1)

Multipurpose Merchandise Systems

(1)

Island Display Cases and Tables

(1)

Shadow Boxes

(1)

Vitrines

(1)

Show-and-Sell Fixtures

(2)

The Complete Layout

(1)

Terms of the Trade

(1)

Chapter Review

(1)

Key Points in the Chapter

(1)

Discussion Questions

(1)

Case Problems

(1)

Case 1

(1)

Case 2

(1)

In the News

(1)

Doing the Math

(1)

Internet Exercises

(1)

Exercises and Projects

(4)

Mannequins and Other Human Forms

(26)

Learning Objectives

(1)

Introduction

(2)

Types of Mannequins

(4)

Traditional Human Forms

(1)

Ethnic Mannequins

(1)

Stylized Human Forms

(1)

Futuristic Human Forms

(1)

Representational Forms

(1)

Trimmer-Constructed Mannequins

(2)

Component Parts of Mannequins

(2)

Dressing the Mannequin

(1)

Wigs and Makeup

(3)

Wigs

(2)

Makeup

(1)

Other Human Forms

(1)

Purchasing Mannequins and Other Human Forms

(1)

Creating a Mannequin

(4)

Children's Mannequin

(1)

Men's Mannequin

(1)

Women's Mannequin

(3)

Terms of the Trade

(1)

Chapter Review

(1)

Key Points in the Chapter

(1)

Discussion Questions

(1)

Case Problems

(1)

Case 1

(1)

Case 2

(1)

In the News

(1)

Who Was That Lady?

(1)

Internet Exercises

(1)

Exercises and Projects

(3)

Materials, Props, and Tools of the Trade

(24)

Learning Objectives

(1)

Introduction

(1)

Materials

(2)

Construction Boards

(1)

Fabric

(1)

Paper

(1)

Paint

(1)

Carpet

(1)

Wood

(1)

Other Materials

(1)

Props

(7)

Found Objects

(1)

Furniture

(1)

Merchandise Used as Props

(2)

Display House Props

(4)

In-House Construction

(1)

Tools and Accessories

(2)

Terms of the Trade

101

(1)

Chapter Review

101

(1)

Key Points in the Chapter

101

(1)

Discussion Questions

102

(1)

Case Problems

102

(1)

Case 1

102

(1)

Case 2

103

(1)

In the News

103

(1)

More than Meets the Eye

103

(1)

Internet Exercises

104

(1)

Exercises and Projects

105

(7)

Principles of Design

112

(22)

Learning Objectives

113

(1)

Introduction

113

(1)

Balance

114

(2)

Symmetrical Balance

115

(1)

Asymmetrical Balance

115

(1)

Emphasis

116

(4)

Size

117

(1)

Repetition

117

(1)

Contrast

117

(3)

Unique Placement

120

(1)

Proportion

120

(2)

Rhythm

122

(2)

Repetition

122

(1)

Continuous Line

122

(1)

Progression

122

(1)

Radiation

123

(1)

Alternation

124

(1)

Harmony

124

(2)

Terms of the Trade

126

(1)

Chapter Review

126

(1)

Key Points in the Chapter

126

(1)

Discussion Questions

126

(1)

Case Problems

127

(1)

Case 1

127

(1)

Case 2

127

(1)

In the News

128

(1)

A Giant on the Cutting Edge: The Freshening of the Mall of America

128

(1)

Internet Exercises

128

(1)

Exercises and Projects

129

(5)

Color: Fundamental Concepts and Applications

134

(24)

Learning Objectives

135

(1)

Introduction

135

(1)

Dimensions of Color

136

(1)

Hue

136

(1)

Value

136

(1)

Intensity

136

(1)

The Color Wheel

136

(1)

Color Harmonies

136

(5)

Monochromatic

137

(1)

Analogous

137

(1)

Complementary

137

(1)

Split Complementary

138

(1)

Double Complementary

138

(1)

Triad

138

(3)

The Neutral Ingredients

141

(1)

Choosing a Color Scheme

141

(1)

Psychology of Color

141

(2)

Warm and Cool Colors

142

(1)

Advancing and Receding Colors

142

(1)

The Emotional Effects of Color

142

(1)

Terms of the Trade

143

(1)

Chapter Review

143

(1)

Key Points in the Chapter

143

(1)

Discussion Questions

144

(1)

Case Problems

144

(1)

Case 1

144

(1)

Case 2

145

(1)

In the News

145

(1)

The Color of Retail: A Tint of Technology

145

(1)

Internet Exercises

146

(1)

Exercises and Projects

147

(11)

Lighting: Dramatizing the Selling Floor and Display Areas

158

(22)

Learning Objectives

159

(1)

Introduction

159

(2)

Retailing's Principal Lighting Requirements

161

(1)

Assessment of Lighting Needs

161

(1)

Lighting Plans

162

(2)

General Lighting

162

(1)

Accent Lighting

162

(2)

Light Sources

164

(3)

Fluorescents

164

(1)

Incandescents

165

(1)

Fiber-Optic Lighting

165

(1)

High-Intensity Discharge Bulbs

166

(1)

Neon

166

(1)

Halogen

166

(1)

Low-Voltage Lighting

167

(1)

Lighting Fixtures and Systems

167

(3)

Recessed Lighting

167

(2)

Track Lighting

169

(1)

Decorative Lighting

169

(1)

Lighting with Color

170

(1)

Lighting Accessories

171

(1)

Light System Acquisition

172

(1)

Terms of the Trade

172

(1)

Chapter Review

173

(1)

Key Points in the Chapter

173

(1)

Discussion Questions

173

(1)

Case Problems

174

(1)

Case 1

174

(1)

Case 2

174

(1)

In the News

175

(1)

Be Very Careful About Your Lighting Specs

175

(1)

Internet Exercises

176

(1)

Exercises and Projects

176

(4)

Themes and Settings for Windows and Interiors

180

(22)

Learning Objectives

181

(1)

Introduction

181

(1)

The Total Environment Philosophy

182

(1)

Types of Themes

182

(10)

Seasonal

183

(1)

Summer

183

(1)

Fall

184

(1)

Winter

184

(2)

Spring

186

(1)

Holidays

187

(2)

Creative Themes

189

(3)

Institutional Themes

192

(1)

Other Themes and Settings

192

(1)

Ensemble Displays

193

(1)

Unit Displays

193

(1)

Special Events and Promotions

193

(3)

Terms of the Trade

196

(1)

Chapter Review

196

(1)

Key Points in the Chapter

196

(1)

Discussion Questions

196

(1)

Case Problems

197

(1)

Case 1

197

(1)

Case 2

197

(1)

In the News

198

(1)

Manhattan Mickey

198

(1)

Internet Exercises

199

(1)

Exercises and Projects

199

(3)

Energizing the Specialty Boutique

202

(18)

Learning Objectives

203

(1)

Introduction

203

(1)

Color: The ``Free'' Visual Element

204

(1)

Low-Cost Lighting

205

(1)

Display Props

206

(2)

Merchandise as Props

206

(1)

Borrowed Props

206

(1)

Discarded Props

207

(1)

Alternatives to Traditional Mannequins

208

(1)

In-House Creations

208

(1)

Basic Forms

209

(1)

No-Cost Point-of-Purchase Props

209

(1)

In-House Signage Production

210

(1)

Planning the Purchase for Visual Effectiveness

210

(1)

Terms of the Trade

211

(1)

Chapter Review

211

(1)

Key Points in the Chapter

211

(1)

Discussion Questions

212

(1)

Case Problems

212

(2)

Case 1

212

(1)

Case 2

213

(1)

In the News

214

(1)

Light and Lively: How Benetton Turned Up the Voltage in California

214

(1)

Internet Exercises

215

(1)

Exercises and Projects

215

(5)

Signage: The Tool That Tells a Story

220

(18)

Learning Objectives

221

(1)

Introduction

221

(1)

Types of Signs

222

(5)

Banners

222

(1)

Wall Signs

222

(1)

Fixture-Contained Signage

223

(1)

Valance Signs

223

(1)

Signs on Glass

224

(1)

Pennants

224

(1)

Moving Message Signs

224

(1)

Track Signage

225

(1)

Neon Signage

226

(1)

Simulated Neon Signs

226

(1)

Sign Materials

227

(1)

Letter Materials

228

(1)

In-House Sign Production

229

(1)

Sign Layout

229

(1)

Key Points in Creating Signs

230

(1)

Commercial Sign Sources

230

(1)

Terms of the Trade

230

(1)

Chapter Review

231

(1)

Key Points in the Chapter

231

(1)

Discussion Questions

231

(1)

Case Problems

231

(1)

Case 1

231

(1)

Case 2

232

(1)

In the News

232

(1)

Give Me a Sign

232

(1)

Internet Exercises

233

(1)

Exercises and Projects

234

(4)

Graphics in the Retail Environment

238

(50)

Learning Objectives

239

(1)

Introduction

239

(1)

Graphics Development and Procurement

240

(1)

Graphic Images

241

(1)

Original Photography

241

(1)

Stock Photography

241

(1)

Stock Agencies

242

(1)

Classifications of Graphics

242

(4)

Backlit Transparencies

242

(1)

Digital Images

243

(1)

Prismatic Displays

244

(1)

Motion Displays

244

(1)

Simulated Neon Graphics

245

(1)

Light Walls

246

(1)

Banners

246

(1)

First-Hand Evaluation of Graphic Technology and Products

246

(1)

Vendor Headquarters

247

(1)

Trade Shows

247

(1)

In-Store Visits

247

(1)

Maximizing the Effectiveness of Graphic Displays

247

(1)

Terms of the Trade

248

(1)

Chapter Review

248

(1)

Key Points in the Chapter

248

(1)

Discussion Questions

249

(1)

Case Problems

249

(2)

Case 1

249

(1)

Case 2

250

(1)

In the News

251

(1)

Printing Outside the Box

251

(1)

Internet Exercises

252

(1)

Exercises and Projects

253

(29)

Considerations for Effectively Showing the Merchandise

279

(2)

Creating Effective Displays with Budgetary Restraints

281

(1)

Considerations for Effective Visual Presentation

282

(2)

The ``Planes'' of Visual Presentation

282

(2)

Terms of the Trade

284

(1)

Chapter Review

284

(1)

Key Points in the Chapter

284

(1)

Discussion Questions

284

(1)

Case Problems

285

(1)

Case 1

285

(1)

Case 2

285

(1)

In the News

286

(1)

Go on Green

286

(1)

Internet Exercises

287

(1)

Exercises and Projects

287

(1)

Execution of a Visual Presentation

288

(20)

Learning Objectives

289

(1)

Introduction

289

(1)

Selecting the Merchandise

290

(1)

Preparing the Merchandise

291

(1)

Assembling Props and Materials

291

(2)

Preparing the Display Space

293

(1)

Selecting Mannequins and Forms

293

(2)

Preparing the Lighting

295

(1)

Installing the Display

295

(1)

Display Sketches

296

(1)

Graphic Floor Plans

297

(1)

Developing Specific Displays

298

(2)

The Spaeth Design Approach

300

(1)

Terms of the Trade

300

(1)

Chapter Review

300

(1)

Key Points in the Chapter

300

(1)

Discussion Questions

301

(1)

Case Problems

301

(1)

Case 1

301

(1)

Case 2

302

(1)

In the News

302

(2)

All Things to All People

302

(2)

Internet Exercise

304

(1)

Exercises and Projects

304

(4)

Creating the Overall Concept: From Conception to Completion

308

(24)

Learning Objectives

309

(1)

Introduction

309

(2)

Ancillary Design Components

311

(2)

Hangtags

311

(1)

Packaging

311

(1)

Logos

312

(1)

Labels

313

(1)

Facilities Creation

313

(2)

Promotional Endeavors

315

(1)

Marketing Campaigns

315

(1)

Putting It Together: The Timberland Story

316

(5)

Terms of the Trade

321

(1)

Chapter Review

321

(1)

Key Points in the Chapter

321

(1)

Discussion Questions

321

(1)

Case Problems

322

(1)

Case 1

322

(1)

Case 2

322

(1)

In the News

323

(1)

Mamma Mia! It's a Shop

323

(1)

Internet Exercises

324

(1)

Exercises and Projects

324

(8)

Promotion's Other Components: Advertising, Special Events, and Publicity

332

(21)

Learning Objectives

333

(1)

Introduction

333

(2)

Visual Presentation in Relation to Other Components of Promotion

335

(1)

Advertising

335

(6)

The Media

335

(5)

Classifications of Advertisements

340

(1)

Cooperative Advertising

340

(1)

Special Events

341

(5)

Fashion Shows

341

(1)

Trunk Shows

342

(2)

Cosmetic Demonstrations

344

(1)

Designer and Celebrity Appearances

344

(1)

Holiday Parades

344

(1)

Special Sales

344

(1)

Sampling

344

(1)

Cooking Demonstrations

344

(1)

Institutional Events

344

(2)

Publicity

346

(1)

The Promotional Campaign

347

(1)

Terms of the Trade

348

(1)

Chapter Review

348

(1)

Key Points in the Chapter

348

(1)

Discussion Questions

349

(1)

Case Problems

349

(1)

Case 1

349

(1)

Case 2

350

(1)

In the News

350

(1)

Live on the London Stage

350

(1)

Internet Exercises

351

(1)

Exercises and Projects

351

(2)

Index

353

Amazon no longer offers textbook rentals. We do!

Contemporary Visual Merchandising And Environmental Design

Contemporary Visual Merchandising And Environmental Design

9780131730038

0131730037

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Contemporary Visual Merchandising And Environmental Design

Contemporary Visual Merchandising And Environmental Design

9780131730038

0131730037

Summary

Table of Contents

Supplemental Materials

Write a Review

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