9780135007617

Contemporary Visual Merchandising

  • ISBN 13:

    9780135007617

  • ISBN 10:

    0135007615

  • Edition: 5th
  • Format: Paperback
  • Copyright: 02/16/2010
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.

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