9780415385954

Contemporary Corporate Strategy: Global Perspectives

by: ;
  • ISBN 13:

    9780415385954

  • ISBN 10:

    0415385954

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 02/20/2008
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Globalization is a universal phenomenon and so are the strategic responses of the companies striving to be successful in the globalized economy. This book presents an array of international perspectives and case studies on global corporate strategy. Themes covered include: mergers and acquisitions innovation the strategic performance of firms. With its galaxy of stellar contributions, this book is required reading for all those involved in strategy and strategic management.

Author Biography

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