9780030262579

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business world! With this textbook, you'll hone skills that will make you more successful as students and employees.

Preface

ix

To the Student

xviii

PART I BUSINESS IN A GLOBAL ENVIRONMENT

2

(156)

Business: Blending People, Technology, and Ethical Behavior

4

(36)

Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility

40

(40)

Economic Challenges Facing Global and Domestic Business

80

(36)

Competing in Global Markets

116

(42)

Part I Careers in Business

156

(2)

PART II STARTING AND GROWING YOUR BUSINESS

158

(104)

Options for Organizing Small and Large Businesses

160

(38)

Starting Your Own Business: The Entrepreneurship Alternative

198

(28)

Strategies for Business Success in the Relationship Era

226

(36)

Part II Careers in Business

260

(2)

PART III MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES

262

(148)

Management, Leadership, and the Internal Organization

264

(28)

Human Resource Management and Motivation

292

(30)

Improving Performance through Empowerment, Teamwork, and Communication

322

(32)

Labor-Management Relations

354

(28)

Creating and Producing World-Class Goods and Services

382

(28)

Part III Careers in Business

408

(2)

PART IV MARKETING MANAGEMENT

410

(152)

Customer-Driven Marketing

412

(36)

Developing and Pricing Goods and Services

448

(36)

Distributing Goods and Services

484

(36)

Promoting Goods and Services Using Integrated Marketing Communications

520

(42)

Part IV Careers in Business

560

(2)

PART V MANAGING TECHNOLOGY AND INFORMATION

562

(92)

Using Technology and the Internet to Succeed in Business

564

(38)

Using Technology to Manage Information

602

(26)

Understanding Accounting and Financial Statements

628

(26)

Part V Careers in Business

652

(2)

PART VI MANAGING FINANCIAL RESOURCES

654

(64)

Financial Management and Institutions

656

(30)

Financing and Investing through Securities Markets

686

(32)

Part VI Careers in Business

716

(2)

Continuing Video Case: Hard Candy

718

Appendix A Your Career in Business

A-2

Appendix B Risk Management and Insurance

A-13

Appendix C Business Law

A-24

Notes

N-1

Glossary

G-1

Credits

C-1

Indexes

I-1

What is included with this book?

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Contemporary Business 2000

Contemporary Business 2000

0030262577

Summary

Table of Contents

Supplemental Materials