9781412979900

Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

  • ISBN 13:

    9781412979900

  • ISBN 10:

    1412979900

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 09/29/2010
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.- All data, charts, tables and additional material have been updated

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