9780072416886

Consumer Behavior : Building Marketing Strategy (With DDB Needham Data Disk)

  • ISBN 13:

    9780072416886

  • ISBN 10:

    0072416882

  • Format: Hardcover
  • Copyright: 06/01/2000
  • Publisher: McGraw-Hill College
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

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