9780073404769

Consumer Behavior

  • ISBN 13:

    9780073404769

  • ISBN 10:

    0073404764

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 12/21/2009
  • Publisher: MCGRAW HILL

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $295.99 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 2-3 Business Days

Summary

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Table of Contents

Read more

Write a Review