9780132186940

Consumer Behavior

  • ISBN 13:

    9780132186940

  • ISBN 10:

    0132186942

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 01/01/2009
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Author Biography

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Table of Contents

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