9780077436773

Connect Marketing with LearnSmart 1 Semester Access Card for Essentials of Marketing

  • ISBN 13:

    9780077436773

  • ISBN 10:

    0077436776

  • Edition: 13th
  • Format: eBook
  • Copyright: 09/21/2011
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Connect® Marketing
McGraw-Hill’s web-based assignment and assessment platform connects you and your students to the coursework. Offered with a comprehensive, searchable and printable, eBook, Connect® Plus is the students’ best choice for course preparation and cost effectiveness. New with this edition, Connect® includes LearnSmart, an adaptive student study partner. Popular Interactive Applications provided for each chapter of the textbook have been retained and show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report.

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