9780538480871

Social Media Marketing A Strategic Approach

  • ISBN 13:

    9780538480871

  • ISBN 10:

    0538480874

  • Edition: 1st
  • Format: Paperback
  • Copyright: 03/09/2012
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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