With this book marketing guide, small-to medium-sized book publishers,uthors, self-publishers and publishing staff can develop the versatiletrategies needed to succeed in today's dynamic book market.;This companioneatures systematic and result-oriented approaches to reaching the largestossible markets while staying cost-effective. Chapters cover: building aublishing identity; knowing your audience and cultivating feedback from them;reating an attractive book package; distributor partnerships; marketing toibraries; selling on the Internet and other non-bookstore sales; developing strong public relations strategy; implementing an effective publicityampaign; and a new section on marketing to the lucrative education market.;he book has been completely updated to reflect recent technology and markethanges, with a special focus on e-book marketing, print-on-demand and thearketing of backlist and reprint titles. A complete appendix provides aarketing timeline and checklist; a list of helpful organizations, referenceorks, and key trade publications; plus sample press releases, direct mail