9781864707663

Commercial Exhibition Stand Design

  • ISBN 13:

    9781864707663

  • ISBN 10:

    1864707666

  • Format: Hardcover
  • Copyright: 01/30/2019
  • Publisher: Images Publishing Dist Ac

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

• Competition between brands within an industry has become increasingly intense so designing displays with brand promotion in mind is extremely important

• This book covers a wide range of projects, providing a well-curated selection of ideas

• Will inspire designers and brand owners who are planning on attending an exhibition

Exhibitions are places where businesses exchange trade and ideas - therefore exhibition displays are a vital means of brand marketing. Designing stands is a discipline of its own: designers must produce a holistic interpretation of a brand within a short time, using limited space and resources. This book shows the readers a selection of excellent exhibition stand design projects for home brands, electronic products, and daily necessities. It explores how these exhibition stands promote their brands' reputation.

Not only does this book provide inspiration and spread the word about this niche area of brand design, but it promotes the featured commercial products too.

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