9780072961836

Churchill/Ford/Walker's Sales Force Management

  • ISBN 13:

    9780072961836

  • ISBN 10:

    007296183X

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 05/02/2005
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This research/theory-based title blends the theoretical foundations of sales management with current industry examples and applications. It has been revised to feature a tighter focus on technology, leadership, and innovation, with updated coverage of CRM, sales management information systems, and database selling.

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