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The Chevrolet car and truck business traces its roots back to Michigan's lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the "vehicle capital of the world." This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911-1960) of Chevrolet's 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks.
Michael W. R. Davis is a veteran automotive journalist and historian, as well as an author of six previous Arcadia photographic histories. Though he is a Chevrolet historian, Davis spent 25 years with Ford Motor Company before returning to journalism, authoring and serving as the executive director of the Detroit Historical Society for five years. In addition to holding degrees from Yale and Eastern Michigan. Universities, David is a member of the Society of Automotive Historians and a trustee of the National Automotive History Collection at the Detroit Public Library, a main source of many of the images in this book.
Table of Contents
Acknowledgments with Image Source Key and Bibliography
Chevrolet's Flint Roots: 1855-1911
The Durant Years: 1912-1920
The Knudsen Years: 1921-1933
The Depression Years: 1934-1940
World War II and Postwar: 1941-1952
Competition and Corvettes: 1953-1960
Table of Contents provided by Ingram. All Rights Reserved.