9781111221461

BUSN 4 (with Business CourseMate with eBook Printed Access Card)

  • ISBN 13:

    9781111221461

  • ISBN 10:

    1111221464

  • Edition: 4th
  • Format: Paperback
  • Copyright: 02/04/2011
  • Publisher: SOUTH-WESTERN COLLEGE
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN4 Designed specifically for today?s learner, BUSN?s streamlined, riveting design presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. BUSN4 directly connects readers with what?s happening in business today and how it will affect them. The book focuses on business principles most important to the learner?s success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

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