9780763780784

The Business of Sports

  • ISBN 13:

    9780763780784

  • ISBN 10:

    0763780782

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/01/2010
  • Publisher: Jones & Bartlett Learning

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. The authors compile a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories.

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