9781111826925

Business Research Methods (with Qualtrics Printed Access Card)

  • ISBN 13:

    9781111826925

  • ISBN 10:

    1111826927

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 03/12/2012
  • Publisher: South-Western College Pub

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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