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Business Plan in a Day : Get It Done Right, Get It Done Fast

by: Abrams, Rhonda

Business Plan in a Day : Get It Done Right, Get It Done Fast

by: Abrams, Rhonda

ISBN 13:
9781933895079
ISBN 10:
1933895071
Edition: 2nd
Format: Paperback
Copyright: 09/30/2009
Publisher: Ingram Pub Services

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Summary

If you've heard these words from a potential lender, investor, or business partner, and you need a business plan pronto, this book is for you!

About Rhonda Abrams	p. v
The In A Day promise	p. vi
Need a Business Plan Fast? This Book Is For You!	p. vii
Overview: What's a Business Plan?	p. viii
How to Use this Book	p. xi
Executive Summary	p. 3
Prepare your summary	p. 5
Company Description	p. 13
Give your company name(s) and location(s)	p. 14
Provide information about your company's ownership and legal status	p. 16
Describe your company's history, development stage, and milestones	p. 18
Identify your product(s) or service(s)	p. 20
Describe your industry	p. 22
Explain your company's funding	p. 24
Pulling It All Together: Company Description	p. 26
Target Market	p. 29
Specify the geographic location of your target market	p. 30
Describe the demographic characteristics of your target customers	p. 34
Explain customer motivations and purchasing patterns	p. 36
Determine your market size	p. 38
Evaluate market trends	p. 40
Pulling It All Together: Target Market	p. 42
The Competition	p. 45
Identify types of competition	p. 46
Identify your specific competitors	p. 48
Determine your competitors' market share	p. 50
Determine competitive positions	p. 52
Highlight your competitive edge	p. 54
Evaluate barriers to entry and potential future competition	p. 56
Pulling It All Together: The Competition	p. 58
Marketing and Sales Plan	p. 61
Summarize your marketing message	p. 62
Describe your marketing vehicles	p. 64
Identify and additional marketing and sales strategies	p. 66
Describe your sales team	p. 68
Pulling It All Together: Marketing and Sales Plan	p. 70
Operations	p. 73
Determine key operations elements	p. 76
Highlight your operational advantages	p. 78
Address current-or potential-operational challenges	p. 80
Pulling It All Together: Operations	p. 82
Management Structure	p. 85
Highlight your key team members	p. 86
Predict future management needs	p. 90
Describe your staffing structure	p. 92
Identify your board members, advisors, and consultants	p. 94
Pulling It All Together: Management Structure	p. 96
Future Development	p. 99
Define your long-term goals	p. 100
Establish future milestones	p. 102
Assess the risks	p. 104
Explore exit strategies	p. 106
Pulling It All Together: Future Development	p. 110
Financials	p. 113
The Most Important Financial Statements	p. 114
Additional Financials	p. 115
Produce your Income Statement	p. 116
Develop your Cash-Flow Projection	p. 124
Generate your Balance Sheet	p. 130
Show your Sources and Use of Funds	p. 134
Consider preparing additional supporting financial statements	p. 138
Presentation Pointers	p. 141
Following Up	p. 149
Nine Sure-Fire Ways to Ruin Your Business Plan	p. 152
The Experts Talk	p. 155
Business Terms Glossary	p. 170
Business Resources	p. 172
Index	p. 177
Acknowledgments	p. 181
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Business Plan in a Day : Get It Done Right, Get It Done Fast

Business Plan in a Day : Get It Done Right, Get It Done Fast

9781933895079

1933895071

Summary

Author Biography

Table of Contents

Supplemental Materials

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