9780072865783

Business Marketing : Connecting Strategy, Relationships, and Learning

  • ISBN 13:

    9780072865783

  • ISBN 10:

    0072865784

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 01/21/2005
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Table of Contents

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