9781137387738

Business Essentials for Strategic Communicators Creating Shared Value for the Organization and its Stakeholders

  • ISBN 13:

    9781137387738

  • ISBN 10:

    1137387734

  • Format: Hardcover
  • Copyright: 12/17/2014
  • Publisher: Palgrave Macmillan

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.

Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more – all with an eye on how this knowledge helps them do their jobs better as communication professionals.

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