Business Essentials for Strategic Communicators Creating Shared Value for the Organization and its Stakeholders
- ISBN 13:
- ISBN 10:
- Format: Hardcover
- Copyright: 12/17/2014
- Publisher: Palgrave Macmillan
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more – all with an eye on how this knowledge helps them do their jobs better as communication professionals.