The global context of this textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. The key issues influencing the environment at different spatial levels are explored, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support your students and to ensure they benefit fully from the international content. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Opening scenarios are included to catch the reader's attention, and discussion questions, research topics, and case studies encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area.