The Business of Design Balancing Creativity and Profitability
The Business of Design Balancing Creativity and Profitability
- ISBN 13:
9781616890186
- ISBN 10:
1616890185
- Format: Hardcover
- Copyright: 08/24/2011
- Publisher: HACHETTE
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Summary
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.