Business Communication
Business Communication
- ISBN 13:
9780324272703
- ISBN 10:
0324272707
- Edition: 14th
- Format: Paperback
- Copyright: 03/03/2004
- Publisher: South-Western College Pub
- Newer Edition
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Summary
While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.