Business
Business
- ISBN 13:
9780131495371
- ISBN 10:
0131495372
- Edition: 8th
- Format: Hardcover
- Copyright: 01/01/2006
- Publisher: Pearson College Div
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Summary
This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developmentseconomic, social, and politicalre-shaping some long-established business practices.A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues.For individuals starting out - and continuing to compete - in the 21st century world of business.