9780131495371

Business

  • ISBN 13:

    9780131495371

  • ISBN 10:

    0131495372

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/01/2006
  • Publisher: Pearson College Div

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developmentseconomic, social, and politicalre-shaping some long-established business practices.A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues.For individuals starting out - and continuing to compete - in the 21st century world of business.

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