9780130796110

Business

  • ISBN 13:

    9780130796110

  • ISBN 10:

    0130796115

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 08/01/1998
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For Introduction to Business courses. One of the most comprehensiveyet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary businessfurther enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.

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