9780887307393

Based on a groundbreaking and influential research project, this "Industry Week" Book of the Year for 1995 has begun to fundamentally change the way in which executives think about long-term success. This new edition features an Introduction by the authors which describes what they have learned since the book's original publication.

Acknowledgments

ix

(4)

Introduction to the Paperback Edition

xiii

(10)

Preface

xxiii

Chapter 1: The Best of the Best

1

(21)

Chapter 2: Clock Building, Not Time Telling

22

(21)

Interlude: No "Tyranny of the OR"

43

(3)

Chapter 3: More Than Profits

46

(34)

Chapter 4: Preserve the Core/Stimulate Progress

80

(11)

Chapter 5: Big Hairy Audacious Goals

91

(24)

Chapter 6: Cult-Like Cultures

115

(25)

Chapter 7: Try a Lot of Stuff and Keep What Works

140

(29)

Chapter 8: Home-Grown Management

169

(16)

Chapter 9: Good Enough Never Is

185

(16)

Chapter 10: The End of the Beginning

201

(18)

Chapter 11: Building the Vision

219

(22)

Epilogue: Frequently Asked Questions

241

(8)

Appendix 1: Research Issues

249

(7)

Appendix 2: Founding Roots of Visionary Companies and Comparison Companies

256

(21)

Appendix 3: Tables

277

(28)

Appendix 4: Chapter Notes

305

(29)

Index

334

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Built to Last

Built to Last

0887307396

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Table of Contents

Supplemental Materials