9780205555345

Broadcasting in America A Survey of Electronic Media

  • ISBN 13:

    9780205555345

  • ISBN 10:

    0205555349

  • Edition: 9th
  • Format: Paperback
  • Copyright: 09/15/2000
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The best-selling text in the field for nearly 40 years, "Broadcasting in America" offers authoritative coverage of electronic media. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text' s multidisciplinary perspective enables students to examine the role of electronic media in economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.

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