9780205674527

Broadcast/Broadband Copywriting

  • ISBN 13:

    9780205674527

  • ISBN 10:

    0205674526

  • Edition: 8th
  • Format: Paperback
  • Copyright: 07/15/2009
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Broadcast/Broadband Copywritingincludes more than 250 message examples, many of which are new to this edition, providing readers with exposure to both classic and cutting edge creativity. The copywriterrs"s world and tools, audio copywriting, video and broadband copywriting, special venue writing, and campaign construction.Anyone interested in improving their writing skills for the electronic media and learning effective techniques for advertising their business or nonprofit organization.

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