9781439172018

Brand Sense : Sensory Secrets Behind the Stuff We Buy

  • ISBN 13:

    9781439172018

  • ISBN 10:

    1439172013

  • Edition: 1st
  • Format: Paperback
  • Copyright: 02/02/2010
  • Publisher: Free Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Now available in paperback,BRAND sense, the definitive book on sensory branding, shows how companies appeal to consumers' five senses.

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