9780807871560

Brand NFL

  • ISBN 13:

    9780807871560

  • ISBN 10:

    0807871567

  • Format: Paperback
  • Copyright: 09/12/2010
  • Publisher: Univ of North Carolina Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Professional football today is an $8 billion sports entertainment industry-and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriardrs"s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

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