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Brand Media Strategy : Integrated Communications Planning in the Digital Era
Brand Media Strategy : Integrated Communications Planning in the Digital Era
- ISBN 13:
9780230104747
- ISBN 10:
0230104746
- Format: Hardcover
- Copyright: 12/21/2010
- Publisher: Palgrave Macmillan
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Summary
Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
