9781118495421

Most people are visual learners, not readers. This book would give people a way to easily access the strategies and tactics in Book Yourself Solid. The book provides a true understanding of why self-promotion is a critical factor to success. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Reengineering the book from a visual perspective has given Michael new ways of explaining the material. This new book has transformed the Book Yourself Solid system into a more compelling and easy to consume playbook for the business owner. It is organized into four modules: Module One: Your Foundation Module Two: Building Trust and Credibility Module Three: Simple Selling and Perfect Pricing Module Four: The Book Yourself Solid 7 Core Self Promotion Strategies

Michael Port (New Hope, PA) (www.michaelport.com<http://www.michaelport.com/>) has been called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto.

A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success.

At the end of the day, his most significant accomplishment and responsibility is probably just like yours—the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales.

Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows!

A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level. Jocelyn is founder of Red Eleven Group, LLC, a visual strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards or even your conference room windows! A teacher-trainer at heart, Jocelyn uses visual thinking principles everyday with her clients and has been a conference speaker on the topic at an international level.

Acknowledgments vi

Michael’s Story: Free At Last ix

Preface xiv

How to Use This Book xvi

MODULE 1: YOUR FOUNDATION 5

Chapter 1 The Red Velvet Rope Policy 7

Chapter 2 Why People Buy What You’re Selling 33

Chapter 3 Develop a Personal Brand 65

Chapter 4 How to Talk About What You Do 93

MODULE 2: BUILDING TRUST & CREDIBILITY 113

Chapter 5 Credibility & Likability 115

Chapter 6 The Sales Cycle Process 135

Chapter 7 The Keep in Touch Strategy 171

Chapter 8 The Information Products Strategy 197

MODULE 3: PERFECT PRICING & SIMPLE SELLING 233

Chapter 9 Perfect Pricing 235

Chapter 10 Super Simple Selling 259

MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279

Chapter 11 The Networking Strategy 281

Chapter 12 The Direct Outreach Strategy 317

Chapter 13 The Referral Strategy 347

Chapter 14 The Speaking Strategy 369

Chapter 15 The Writing Strategy 401

Chapter 16 The Web Strategy 433

Final Thoughts 450

About the Authors and How to Reach Them 452

References 454

What is included with this book?

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Book Yourself Solid Illustrated The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Book Yourself Solid Illustrated The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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