9781401929541

Black Business Secrets : 500 Tips, Strategies, and Resources for the African American Entrepreneurs

  • ISBN 13:

    9781401929541

  • ISBN 10:

    1401929540

  • Format: Paperback
  • Copyright: 11/15/2010
  • Publisher: Smiley Books

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether yours"re a weekend entrepreneur or a career-changing professional, Leers"s motto-"donrs"t be a worrier, be a warrior"-applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Author Biography

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Table of Contents

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