9781439039427

Marketing

  • ISBN 13:

    9781439039427

  • ISBN 10:

    1439039429

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 01/01/2010
  • Publisher: South-Western College/West
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING, Eleventh Edition, with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day-to-day life.

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