9781118101339

Hey, Whipple, Squeeze This : A Guide to Creating Great Advertising

  • ISBN 13:

    9781118101339

  • ISBN 10:

    1118101332

  • Edition: 4th
  • Format: Paperback
  • Copyright: 03/06/2012
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate whats changing in the new world of advertising-and what isnt Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Author Biography

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Table of Contents

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