9781111344375

Management of Electronic and Digital Media

  • ISBN 13:

    9781111344375

  • ISBN 10:

    111134437X

  • Edition: 5th
  • Format: Paperback
  • Copyright: 01/01/2012
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

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