- ISBN 13:
- ISBN 10:
- Edition: 15th
- Format: Hardcover
- Copyright: 01/01/2011
- Publisher: South-Western College Pub
- Newer Edition
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Contemporary Marketing 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Contemporary Marketing remains in a class by itself.
"Best text on the market."- Daniel W. Biddlecom, Erie Community College North
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